- Project: Public awareness campaign
- Organisation: Casey City Council
- Grant fund: Community Safety Fund
- Grant amount: $10,000
- Organisation contribution: $4790
With personal property theft on the rise in Casey, the local council saw a need to implement a public awareness campaign to remind people to always keep mobiles, handbags and wallets secure.
The slogan ‘Gone in a Moment – A moment is all it takes for your belongings to go missing’ formed the foundation of the campaign. The catchy phrase aimed to remind Casey citizens that it only takes a second for a thief to steal small items.
Casey City Council took a strategic approach to raising community awareness. The campaign was based on a best-practice model developed by the City of Sydney to address opportunistic thefts from people.
To try to reach large segments of Casey, council engaged a graphic designer to develop a series of posters that would be displayed in public places. The community and local police provided feedback on the posters before they were distributed.
Council then targeted places and groups with high visibility and foot traffic to send the posters. The posters have been in high demand and public feedback has been very positive.
To date, more than 2500 posters have been distributed to a range of entertainment precincts, shopping centres, local businesses and Neighbourhood Watch groups.